What is SEO & What Do We Offer?
SEO or Search Engine Optimization is a combination of techniques used on and for your website to optimize it in a way that it appears high in search engines (Google, Yahoo, Bing etc) for the search keywords related to your business. This optimization could be technical optimization, content optimization, or CSS (layout) optimization. If your website is well optimized using standard SEO rules in the light of search engines algorithms, your site should show up on the first page of Google when searched for the keywords related to your business. This is how you are going to be discovered online and generate regular sales leads through the internet. SEO Turn provides services to promote your website online and take the burden of internet marketing off your shoulder.
Internet is composed of billions of websites and just creating your website will not generate you business, unless it is found by the internet users on Google, Yahoo or Bing while they are searching keywords related to your business. For example, if you are looking for someone to optimize your website in Arabic and you searched "Arabic SEO Services" in Google, you are going to contact the first result (which is SEOTurn BTW) or few other results you found on the first page, this is how online leads are generated and business is developed using the power of SEO without any upfront sales team.
SEO Turn also provides online branding for your business using social media networking sites like Facebook, LinkdIn, Twitter, Youtube etc and establishes your presence on the internet using blogging, micro-blogging & web 2.0 properties. Social media networking sites, generate regular leads to your website and bring you the target customers which are interested in your business through your social activities on the internet, this is what we call in-bound marketing. This is how you are going to collect database of internet users who are interested in your products and are potential customers. Such networking brings you opt-in subscribers and is the base of online marketing which is much affective than buying unsolicited email lists and databases from the net, which in most of the cases, end up in Junk/Spam folder and is illegal as declared by CAN-SPAM Act.
Below is brief of our services and some more details and self-study guides on SEO and internet marketing.
 SEO Services at Affordable Prices:
SEO Turn is a premium Search Engine Optimization company focussing on all kind of SEO needs for SMEs & large corporates. Our reputed list of clients speaks for our quality of work. We not only offer the SEO Services to build your rank in search engines but also offer technology that helps SEO efforts done on your website. SEO Turn is a UK based company that provides unmatched SEO Services at very competitive pricing as compared to paid advertising. We also offer start-up pakcages to develop confidence. Once you are satisfied with your trial package, we can offer you a tailor-made SEO Services package for your online branding needs. Range of our SEO Services is as follows:
- On-page SEO Services
- Off-Page SEO Services
- Arabic SEO Services (through our Middle East Office)
- SEO Application Development
- SEO Website Design & Recommendations
- SEO for CMS like Joomla
- SEO Managed Services
- Search Engine Marketing (SEM) & PPC
SEO Services Overview:
Search Engine Optimization is rapidly growing as a means of e-marketing and online branding, though it has not been used effectively by a lot of internet marketers. Even though the web is full of affordable & professional SEO Services providers with a lot of free Search Engine Optimization Tools & Techniques, still most of the sites on the web are NOT optimized for search engines, why? Let's analyse it in more detail!
In today's rapidly growing internet world, a large number of professional business owners rely on search engines to promote their products & services. Search engines are the key to how people are finding you on the web through what is called "inbound marketing". Inbound marketing is much more affordable & effective than outbound marketing tactis. Lets take this example; if you want to buy a fancy pair of shoes and you want to narrow your search before deciding where to go and purchase, you can simply Google it, search in Yahoo or Bing. Within few clicks of mouse, you can gather most of the required information to establish a preliminary decision on what to buy and where to go. From a seller perspective, there are tens of thousands professional websites which are showcasing shoes, snickers and other footwear making it a real tough competition to make it to top results in search engines.
As different search engines have their own unique algorithm and search capabilities, SEO techniques vary from one SEO company to another and from one search engine to another. Having said that, the golden rule of thumb for all SEO services is the unique content - your passport to better SERP.
With all the internet revolution today, there are a lot of businesses out there which still are not utilizing the power of internet marketing. Companies spend a good chunk of their branding budget on a classy website design and robust hosting service, but when it comes to promoting their business using professional SEO services, proven tools & techniques, they tend to rely on either cheap SEO services or will give it a "novice" try. However, practically it's very hard to spend time and budget to do SEO of your website twice. Choosing a well-established professional SEO company from the start is key to success of your internet marketing campaign. Take a break! don't rush things, do your search to find professional SEO services providers to optimize your website.
Even though some SEO companies sell readily available SEO packages, the best strategy is to have a tailor-made proposal based on your needs, niche market and the marketing budget. Buying readily available SEO packages can be a good short-term starter pack, but not a real long-term SEO strategy particularly if the competition of the keywords you are targeting is already high. In our Opinion, the best Search Engine Optimization Techniques are the one which are proven by the industry leaders, comply with best practices and strong enough to rank your site fast. SEO Turn implies ethical and proven Search Engine Optimisation Techniques which can rank your site higher in major search engines and increase your SERP rapidly. SEO Turn is a professional internet marketing company established with an aim of promoting SEO Knowledge across the globe using best practices. Please check out our free SEO Tools section and read more about our SEO Services before taking the right "turn" towards search engine optimization.
DO NOT WAIT! take the first step as your competitors are already doing it. Its simple and easy, send us your requirements through our online form and we will send you a no-obligation free website analysis and a tailored professional SEO services proposal.
SEO Services Starter Kit
A step by Step Guide to self-service Search Engine Optimization
Here is a comprehensive step-by-step guide to Search Engine Optimization for newbies:
Assuming that you have your domain name and website ready, let's take some time to understand components of a website and how to use SEO techniques to increase SERP (Search Engine Result Placement) and daily traffic.
Components of a website:
- Design & Color Scheme: Your design needs to be very simple and catchy, avoid flash work as most of the search engines hate it, avoid too much of colors and Yahoo affect. Design should be neat and clean and should comply with W3C Standards. Check www.w3c.org site for more details on W3C standards.
- Menus & Layout: Put your most important menus on the main menu bar on top, that's where search engines start reading. Search Engines read from top to bottom and left to right. Layout should be simple and should lead to relevant information..
- Content & Information: Content is the real king in SEO world. Your content needs to be unique, logical and keyword rich. It takes some good practice to write professional content for a website which is interesting from a user perspective and keyword rich for search engines. If you have hired someone to write content for you, it's better to double check it at www.copyscape.com to make sure its original. If you are not an informational site, don't stuff your user with lot of information without giving proper breaks and a call to action.
"Search Engine Optimization is not a rocket science, but its time consuming. Unique content (boh on-page & off-page) is your key to success. Don't write for Google, write for your visitors. Concentrate on a catchy design, simple layout, meta tags and do some social buzz and your site will start showing results"
On-Page Search Engine Optimization:
On-page SEO is search engine optimization strategy that uses your actual website, meta information, content and layout to make it SEO friendly (SEF). Following is a do-it-by-yourself guide with some excellent tips for on-page optimization.
Meta Tags: Meta Information, or Meta Tags is the information which signals to a search engine on what is in the plate. Meta Tags are the titles in your website that appear in the explorer bar on top. You can see meta keywords, meta description, meta abstract by right clicking on the page and seeing "view page source". The important thing to remember is to target one or two main keywords per page and these keywords should appear in your all meta information, your URL preferably, and 3% of its density in your actual content.
Keyword Analysis & Placement: There are many keyword tools available online which you can use to search for desired keywords (some are free and some are paid). In our opinion, use adwords.google.com which is a free keyword research tool and you can easily track what people are searching on the web in your business niche. Once you have searched the desired keywords, place them wisely in your URL, first and the last paragraphs, in headings H1, H2, H3 and make bold or italic where appropriate to stress on its importance, search engines do like this as it makes their work easier. As a rule, your keywords should not exceed 3-5% of total words density of your content.
"It's not really important what keywords you use to describe your business, it's more important to use the keywords what people are searching for to reach your product or services, people don't search for XYZ Mobiles INC., they search for "cheap mobiles"
Internal Linking: One of the very useful SEO strategies (and often neglected) is to make a network of your desired keywords inside your website which makes search engines dig into deeper pages on your website as well endorse importance of that subject. Internal linking needs to be done carefully, don't exceed two links per page to be on safer side and there should not be more than 3 links pointing to the same page from your homepage.
Sitemap: After you are done with above mentioned on-page SEO techniques, don't forget to create a sitemap of your website and submit it to major search engines and keep updating it regularly. This will help search engines crawl your content more quickly. You can either create an HTML sitemap using an HTML editor or an XML sitemap. There are lots of online free sitemap generators, however we advise to use Google Webmaster tools that will help you in many other ways as well during your professional search engine optimization planning.
Off-Page Search Engine Optimization:
Off-Page SEO are the search engine optimization techniques that do not depend on your website, and rather depend on other websites that point back to your URL. Following is a quick overview of some most important off-page SEO techniques or a do-it-by-yourself guide.
Blogging: If you want to brand your company, do a lot of blogging. Blogging or web-logging is a an SEO technique where you create a page for interesting information for the users who might be interested in your products. You can create a blog inside your website (ask us how we can help you in creating blog & blogging) or you can just use one of the free blogs on the internet like www.bloggers.com. Important thing in blogging is consistency. You need to keep the blog alive and submit regular fresh content and put some links back to your website. It can also do viral affect and your blog maybe posted in thousands of other sites if it's worth reading. Don't post more than one blog a day, or you may be penalized by search engines.
"Off-page SEO depends more on outsider websites than your own. All the off-page search engine optimization techniques lead to one result, that is backlinking. With a right backlinking strategy through unique content submission to content hungry websites, you can really win the battle of off-page SEO"
Backlinking: There is no doubt that back linking is the top off-page SEO strategy. If you got backlinks from other websites with high page rank and more authority, then search engines will see your site as one of the authority websites in your domain. Backlinking works exactly like referrals in real life, the more people refer to you, the more personal rapport you get. Links can be one-way or reciprocal. One way links are always best. The best strategy to get one-way backlinks is to write unique professional content and submit it to the content hungry sites (articles directories, forums, blogs, web 2.0 properties) etc. This is your golden route to get lots of backlinks from authority sites, however, it takes considerable amount of time and effort. Submitting your press releases, news and other company information to press release sites is another great way of getting regular traffic and backlinks.
Social Media Marketing (SMM): No one can deny the power of Social Media Marketing (SMM). Even 500 fortune companies use social media sites like Facebook, Twitter, LinkedIn etc for their branding and promotions. Literally, there are brands which get more traffic through their Facebook account than their own website. You need to learn thoroughly how each social media networking site works. You need to set up an account for your business and start sharing information, inviting people, and following people who are related to your business niche. Its time consuming but it always pays back. SEO Turn can manage your Social Media Marketing campaign professionally with our dedicated staff round the clock, please contact us for further information and a quote for our professional SEO services.
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